Notice the new VMware logo?

August 31, 2009 in Virtualizationism by Eric Gray | 14 comments

This week at VMworld 2009, VMware is unveiling a new logo:

New VMware Logo

As you can see, there are minor changes to the font — well, if you are a graphic designer you probably don’t think the changes are minor — but the biggest difference is the removal of the “three boxes.”

The old logo is dead!  Long live the new logo!

Not quite –from what I hear, the new logo will be phased in over time in a cost-effective way.  I’m sure the shareholders appreciate that.

For comparison, here is what the old logo looked like:

vmware-logo-classic-400

What do you think of the new logo?

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  2. Carlo Costanzo’s avatar

    Carlo Costanzo on August 31, 2009 at 11:10 am

    I liked the Boxes! :) It’ll be interesting to see how the Windows Icons morph. They are all various representations of the boxes.

    Reply

  3. John Gibson’s avatar

    John Gibson on August 31, 2009 at 12:10 pm

    I don’t like it… the connection between the v and the m in vmware looks terrible compared to the previous logo.

    Reply

  4. Fernando’s avatar

    Fernando on August 31, 2009 at 1:45 pm

    Honestly, I don’t like it, but the logo itself is meaningless, the rock solid VMware products are what matters.

    Reply

  6. NiTRo’s avatar

    NiTRo on August 31, 2009 at 3:47 pm

    Like Carlo, i already miss the boxes of the first vmware logo…

    Reply

  8. Vladan’s avatar

    Vladan on September 1, 2009 at 7:44 am

    Cool,

    Aready adopted… even if I’m feeling a bit nostalgic too… -:)

    Reply

  9. Bobbi Perrin’s avatar

    Bobbi Perrin on September 1, 2009 at 11:49 am

    I like the boxes too! What is the reasoning behind changing the VMware logo? Inquiring minds want to know…. :-)

    Reply

  10. Eric Gray’s avatar

    Eric Gray on September 2, 2009 at 11:27 am

    Thanks everyone for chiming in on the new logo. I know many old-timers will miss the boxes — we fear change. :-)

    The new logo will stand out better and make the VMware name more recognizable.

    Reply

  11. ml’s avatar

    ml on September 14, 2009 at 2:47 am

    Eee… look the same ;)

    Reply

  13. Brad Hatch’s avatar

    Brad Hatch on September 23, 2009 at 12:39 pm

    I need your new logo in a vector-based format for a partner presentation we’re doing at SAP TechEd. Can someone e-mail it to me?

    Reply

    1. Eric Gray’s avatar

      Eric Gray on September 24, 2009 at 2:57 pm

      Brad, I’ve passed your info to an appropriate contact within VMware.

      Reply